How To Read Between The Lines Of Email Marketer Offers And What Is Their Latest Trick

If you have ever left your email on a squeeze page or some other opt-in offer you know them. As soon as you shared your (hopefully) spam email address you started to receive emails. People that send these emails are called list marketers and they say that the money is in the list.

This is how it works. You get people to sign to your list, agreeing that you spam them with your emails. Then send them regular newsletters some containing semi useful info with offers masked in between. Get them to buy stuff that you sell or are affiliated with and make money from every sale they make. If your list is big, if it is willing to buy, and if you know how to sell you can make good money doing this.

The art of persuasion in these newsletters is tuned to the finest detail. You might not notice it but there is a pattern that runs through all these emails. It goes something like this:

– I don’t usually do this…but there is something the really makes a difference and I have to share it with you…. (why is then every third email I get from you an offer to buy something??)

– OMFG, there is this crazy secret thing that just came out and I had to share it with you…it’s soooo exclusive and secret that I almost have to kill you because I told you… (why did I then get this offer from three different email marketers??)

– Oh, and this is NOT just some offer that every other self-proclaimed guru flings around, this one you can trust because it comes from me and as said I don’t usually promote these things… (but of course not, you are different from every other email marketer…in fact – you are a list marketer that does not want to make money from his list…you are like a virgin hooker)

– this thing is something that will: ________  (change the game/shatter your world/put your business on steroids/put you business on autopilot…) and it is the single most important thing that you can invest in (yeah, until the next one comes along… probably sometimes next month…)

– this is a limited time offer that will be over any time now (any time meaning – it will probably go on for as long as there is someone willing to give you money/forever/until the next game changer comes along)

– the price will go up any time, so hurry up and buy it now while it is still ridiculously cheap (meaning the price will stay the same as long as there is someone willing to give you money/forever/until the next game changer comes along)

– there are only 100 places/things/items etc… available (100 meaning as many as there are people that are willing to give you money/forever/until the next game changer comes along)

YOU are my friend and you get a special discount that no one else gets that expires in a few days (buy from me, and buy now)

These are all psychologically proven methods to influence peoples minds. Something is secret, I am special to get this offer, it’s scarce and I need to hurry, everybody wants it, it’s only available by this price for a few days… etc. This all screams BUY NOW :)!! And things like this actually DO WORK. Even if you know them like I do.

And the latest?

There is a strange sickness creeping around the list marketers circles. The symptoms are the loss of ability to use a computer at the level they you would expect from someone that makes a living doing this and deterioration to the level of my grandpa that turned on a computer for the first time last year. Suddenly all the list marketers became clumsy Alzheimer patients that don’t know how and when they sent their last email. It goes something like this (for the ease of using this template for your next list marketing email the template is equipped with spin tags… no need to thank me:) and please insert the product that you are trying to fling on the line __________ ):

Hi {name|gang|friend}!

Uh…{stupid|clumsy} me, I was so {busy|tired|drunk|on drugs|sick with Alzheimer’s} yesterday that I sent you the wrong email. People have {emailed me|written me|called me all the time to my home phone|came to my house and camped on the backyard and held up posters} and told me that {the link in my last offer didn’t work|that I gave you too much discount|that I have sent you a special offer only intended for my wife, kids and my dying grandpa}.

I am really sorry about that. I am making things right so I am posting this OMFG thing that will {rock your world|change the way you do your business|help you stay hard for hours} again… just in case you missed it the first time. I don’t usually promote these kind of things but {this one is different| this one is special | this one comes from a secret underground lab in Siberia where a good friend of mine has been developing software that will___ for the past 10 years and decided to share it with me first}.

There are only {100|10|3} items available and the offer should expire tomorrow but since {I was drunk| I was on drugs| I had Alzeimer’s yesterday} I decided to extend this offer until the next {Friday|Saturday|Sunday}.

After that {the price will quadruple|this offer will be over|the price will quadruple and this offer will be over and my Siberian friend will go back to his lab to work on v 2.0 of this _____ for the next 10 years so he can then sell another 3 copies of it}.

Act now and {put your business on steroids|change your future| Microsoft will pay 10$ to a dying blind little girl that can not walk for every item sold}.

Eternally your best friend,

you name.


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